Skip to main content

IPTV Study Exposes Marketing Challenge

Informitv reports that a survey of consumers across the United States and Europe has found that nearly half of them do not understand the term IPTV, which implies that more than half of them claimed they do -- although most of them probably do not.

Awareness of internet protocol television was naturally highest in countries where services are gaining acceptance, notably in the US. In the UK, 58 percent of respondents did not know what IPTV meant, but in each country studied there was a range of definition, with many referring to watching television on a computer or viewing the web on television.

Unsurprisingly, the study from Accenture reveals that that the term �IPTV� has very little meaning for many if not most consumers, and even those who know the term have widely differing views on what it actually stands for, yet there is widespread interest in the types of services it enables.

The study defined IPTV as delivering broadcast-quality digital television and other services over a broadband network using internet technology. The findings suggest that consumers do not care about the underlying technology and that consequently service providers need to concentrate on features and functions that people understand.

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...