Laptops have yet to attract the late-adopting market segments in the U.S., according to an upcoming report from Parks Associates that found only 2 percent of the 10.5 million households planning on buying a notebook are technology latecomers.
These technology "laggards," defined in the report "Multimedia Trends: Segmenting the U.S. Consumer Population" as households that have an Internet connection but seldom engage in online activities, show little to no interest in purchasing a laptop, despite falling prices. By comparison, a majority of the households planning on buying a laptop computer in the next 12 months already own one, with early-adopter households accounting for 29 percent of these households.
"The laptop market is a mile wide and an inch deep," said John Barrett, director of research at Parks Associates. "New notebook computers can be found for less than $500, but it's not the latecomers who are taking advantage of falling prices. The early adopters are getting a laptop to complement their existing desktop or laptop computer."
"Multimedia Trends: Segmenting the U.S. Consumer Population" is an in-depth analysis of households by their proclivity to adopt technology products and services. It is based on three nationwide surveys and responses collected from over 8,000 households.
These technology "laggards," defined in the report "Multimedia Trends: Segmenting the U.S. Consumer Population" as households that have an Internet connection but seldom engage in online activities, show little to no interest in purchasing a laptop, despite falling prices. By comparison, a majority of the households planning on buying a laptop computer in the next 12 months already own one, with early-adopter households accounting for 29 percent of these households.
"The laptop market is a mile wide and an inch deep," said John Barrett, director of research at Parks Associates. "New notebook computers can be found for less than $500, but it's not the latecomers who are taking advantage of falling prices. The early adopters are getting a laptop to complement their existing desktop or laptop computer."
"Multimedia Trends: Segmenting the U.S. Consumer Population" is an in-depth analysis of households by their proclivity to adopt technology products and services. It is based on three nationwide surveys and responses collected from over 8,000 households.