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NYT Company to Use Brightcove Platform

Broadband video delivery company, Brightcove, has signed a multi-year agreement with The New York Times Company, that will see it enabling the distribution of broadband video content across all the NYT's own online properties, as well as the syndication of that content to other sites.

While Brightcove's platform is still officially in a "commercial preview" stage, it is already being used by a line-up of video publishers that includes Reuters, National Lampoon and The Oxygen Network.

The first New York Times Company business to use the Brightcove service is About.com, which plans to use it to distribute its "Video Guide" series of instructional videos, and to extend its library of "how-to" video content to include consumer-submitted expert videos, beginning in the first half of 2006.

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