Skip to main content

SuperPages.com to Sell Google AdWords

ClickZ News reports that Verizon's SuperPages.com has inked a deal to sell Google's AdWords to its Internet yellow pages advertisers (mostly local small businesses).

"We may have a local advertiser today that has said, 'I want to spend $200 a month with you with your pay-per-click program,'" explained Eric Chandler, president of the Internet division of Verizon Information Services. "When we look at our inventory, we can only spend $100 a month. This deal will allow us to take that excess budget that we have and plug that advertiser into the Google environment."

The deal helps SuperPages cope with its inability to keep up with advertiser demand for pay-per-click traffic, due to a lack of inventory on its own site. Yet, it enables SuperPages to maintain its relationship with advertisers in the event that it's able to ramp up inventory in the future.

The agreement gives Google another channel to reach local advertisers, many of whom may not feel comfortable in a keyword bidding environment. SuperPages has 3,000 salespeople that service local accounts. What's Next: perhaps it's placing ads sold by a Yellow-Pages publisher on Google's municipal Wi-Fi service offering -- soon to be launched in the SF bay area. Location-aware and presence-aware online advertising could be a natural progression of these relationships.

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...