Skip to main content

SXSW 2006: Trend Spotting Applied Science

A report from South by Southwest explores the process of predicting profitable consumer demand at the international festival in Austin, Texas -- Read my commentary here at AlwaysOn.

What does it take to get into a frame of mind where being consumer-centric is more than a mere cliche? I've considered that question as I've observed the current shift in demand. Appealing to the connected consumer demographic has become a tour de force for many marketers. Clearly, the benefits of mastering market perception are without compare. So, let's consider one new method to help us gain a better appreciation.

This year's South by Southwest conference attendees were exposed to all of the usual insights about emerging opportunities -- do-it-yourself content and mash-up tools, social networking platforms where everyone participates, and the whole notion that personalization of the consumer experience is essential.

Of course, there was a faddish "digital convergence" track, but I found my cerebral stimulation elsewhere at the event.

Popular posts from this blog

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic