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Three Indie Film Companies for stimTVcinema

Los Angeles-based NPOWR Digital Media -- which recently launched stimTVmusic, the first channel of its long-awaited broadband interactive TV service, stimTV -- says that it has finalized deals with three major independent film companies, Echo Bridge Home Entertainment, First Look Home Entertainment, and THINKFilm, which will add over a thousand new theatrical and home video titles and trailers to the content line-up of its planned stimTV cinema channel.

stimTVcinema, which is scheduled to launch next quarter, will have a similar format to stimTVmusic. It will present viewers with a random stream of seven-second video clips of movie trailers, celebrity interviews, director commentary, behind-the-scenes footage and other film-related content (NPOWR expects to have secured 10,000 individual pieces of content for the channel when it launches): when viewers see a clip that interests them, they will be able to click on it to view the full piece of content from which the clip is taken.

The channel will also offer personalization features: its underlying technology (for which NPOWR has obtained a patent) will use viewers' choices to tailor its streams more to their interests the next time they access them. In addition, viewers will have the option of creating an anonymous profile that will enable the service to further customize the video with which it presents them.

According to NPOWR, stimTVcinema will be monetized via ecommerce: the channel will present viewers with links to sites where they will be able to purchase DVD's, order tickets to attend a new release at a local theater, or download VOD movies.

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