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UK Business-Oriented Broadband TV Service

An on-demand broadband TV service, called STREAM, that is designed to enable local companies to promote themselves and maintain links with other businesses, has launched in the northeastern English city of Hull.

"STREAM is a local television channel that uses broadband technology to deliver video programming on-demand alongside digital terrestrial television," the new service's managing director, Mark Jones, explained in a prepared statement "Currently, STREAM is the only service like this anywhere in the world. This is a whole new way of communicating, and at the moment only Hull has the technology in place to take advantage of it."

A linear feed of the new service is available on its Web site, and its shows are archived, searchable and available on-demand. The linear version of the service can also be accessed on digital TV platforms in Hull and Northern Lincolnshire. The service is the brainchild of Hull City Council, which, together with the European Union, has funded its development.

200 local small and medium-sized businesses have been invited to participate in the service, whose programming offerings include a business update program covering recent events and "good news stories"; a program devoted to business support, which focuses on such issues as employment law, marketing, and staff development; and video profiles of the 200 participating companies. The service's programming is broadcast from purpose-built studios in Hull. Spin-offs of STREAM devoted to health, education and the local community at large are also planned.

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