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U.S. Broadband Penetration Enables Video

Nielsen//NetRatings announced that the number of active broadband users from home increased 28 percent year-over-year, from 74.3 million in February 2005 to 95.5 million in February 2006.

Broadband composition among the U.S. active online population has seen vigorous growth during the past three years, increasing at least ten percentage points annually and hitting an all-time high of 68 percent for active Internet users in February 2006. With increased broadband penetration, a growing trend is accessing streaming media online at video sharing sites.

MSN Video garnered 9.3 million unique visitors in February 2006, growing 44 percent over the previous year. YouTube and Google Video grew from relative obscurity in February 2005 to substantial players in February 2006, drawing 9.0 million and 6.2 million unique visitors, respectively. iFilm and Yahoo�s video search saw triple digit year-over-year growth in their visitation, drawing 4.3 million and 3.8 million unique visitors, respectively.

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