Skip to main content

VOD and DVR Create a Retention Combo

A new consumer study from Leichtman Research Group (LRG) finds that digital cable subscribers are recognizing the benefits of having both Video-on-Demand (VOD) and a Digital Video Recorder (DVR).

Nearly three-quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both services. In addition, just 15 percent feel that, because they have on-demand service, they don�t really need a DVR, and 19 percent feel that, because they have a DVR, they don�t need on-demand service.

Nearly two-thirds of these key high-end subscribers are very satisfied with their cable operator, and few report that they are likely to switch providers. While over 14 percent of cable subscribers in the markets studied say that they are likely to switch from their current cable provider in the next six months, fewer than 6 percent of digital cable subscribers who have used VOD and have a DVR say that they are likely to switch.

These findings are based on a survey of 1,400 total households representing four markets in the United States where VOD is available, and are part of the new LRG study.

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...