Skip to main content

Warner Bros. Plans Digital Media Expansion

Warner Bros. Entertainment is safeguarding the blueprint of its classic film properties while securing the incarnation of future cinematic creations through a major remodel of its Motion Picture Imaging facility.

The studio's specialist group, responsible for the preservation and restoration of the vast WB library while serving as a postproduction center for in-house films and those from the outside, is undergoing a renovation to accommodate the growing demand for its state-of-the-art capabilities.

This technological hub, nestled among the lot's myriad soundstages and exteriors, is where film is digitally transferred, encrypted to prevent piracy, converted to every format from high-definition to mobile, and otherwise manipulated to meet a wide range of requirements.

Popular posts from this blog

The Rise of Open Hybrid GenAI Platforms

Artificial intelligence (AI) has been steadily transforming business, now a new wave is poised to make a seismic impact: Generative AI (GenAI) tool adoption. In fact, we may have already reached the inflection point. Unlike traditional AI that analyzes data, GenAI goes a step further. It applies analysis to create entirely new content, be it realistic images, marketing copy, or innovative product designs. A recent Gartner study revealed that GenAI is the most frequently deployed AI solution in organizations. This is marking the dawn of a new global era in human-machine collaboration. "GenAI is acting as a catalyst for the expansion of AI in the enterprise," said Leinar Ramos, senior director analyst at Gartner . "This creates a window of opportunity for AI leaders, but also a test on whether they will be able to capitalize on this moment and deliver value at scale." Global Generative AI Market Development Gartner's survey found that, on average, only 48 percent