Skip to main content

Why Compelling Content will Drive Mobile TV

Informa Telecoms & Media reports that persistently declining voice revenues, exacerbated by the need to pay off expensive 3G licences, mean that operators will seize any opportunity to generate data revenues. Mobile TV and video provides many revenue streams and, with the right content strategies and business models in place, promises to have mass market appeal.

Despite the well-documented convergence that is now taking place in order to facilitate the provision of mobile TV and video services, there is a fundamental difference between the telecoms and television industries; whereas the telecoms industry has been technology-led, the television industry has been content-led.

It is becoming apparent that the provision of quality content and the strength of brands will be what drives uptake of mobile TV, rather than technology per se. Although technology is an important enabler, content is what is really important. Mobile operators must adjust their focus to this end.

When creating content that will be compelling and drive uptake, content developers need first to consider their audience. The 'young male' demographic is currently over-represented among the early adopters of mobile TV and video content services while the female demographic is proving harder to attract.

In South Korea, for example, 62 percent of SK Telecom/TU Media's mobile TV subscribers are male; of these, 39.2 percent are in their 20s and 25.8 percent are in their 30s. However, it is difficult to know which came first: the content or the audience? Did compelling male-oriented content (notably, sports/adult) create demand from young males or did demand from young males cause this type of content to become a priority for content developers?

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our