New York Times reports that after proclaiming grand plans to bring elaborately produced sitcoms, talk shows and other television-style programs to the Internet, the head of Yahoo's Media Group said yesterday that he was sharply scaling back those efforts. He said the group would shift its focus to content acquired from other media companies or submitted by consumer users.
The executive, Lloyd Braun, the former chairman of ABC Entertainment, was the subject of speculation in recent weeks that he was leaving Yahoo over differences with its chief executive, Terry S. Semel. Mr. Braun said yesterday that he had called a meeting of his group tomorrow in Santa Monica, Calif., where he would outline the new strategy. He said Mr. Semel would attend to endorse it.
With advertisers moving large parts of their budgets online, the market for content, created by professionals, bloggers and individual users, is expanding rapidly � as is the competition. Major media companies are also developing video-based programming for the Internet.
The executive, Lloyd Braun, the former chairman of ABC Entertainment, was the subject of speculation in recent weeks that he was leaving Yahoo over differences with its chief executive, Terry S. Semel. Mr. Braun said yesterday that he had called a meeting of his group tomorrow in Santa Monica, Calif., where he would outline the new strategy. He said Mr. Semel would attend to endorse it.
With advertisers moving large parts of their budgets online, the market for content, created by professionals, bloggers and individual users, is expanding rapidly � as is the competition. Major media companies are also developing video-based programming for the Internet.