Informitv reports that in a recent survey, most UK broadband users that expressed an interest said they would be prepared to pay �10 a month for a online library of downloadable films and television content, and over 60 percent said they would pay up to �25 a month.
While prospective users may tend to overstate their propensity to pay, if 3.7 million of them were to spend that much it would be worth nearly a billion pounds a year. Usability is a vital consideration, the survey concludes, and marketing is also very important. The service needs to be sold on benefits � in other words the programming � as opposed to technology.
The GfK NOP Digital Entertainment Survey is part of a regular tracking study covering trends in consumer online behavior. A total of 1,600 respondents across Great Britain were interviewed in December 2005.
While prospective users may tend to overstate their propensity to pay, if 3.7 million of them were to spend that much it would be worth nearly a billion pounds a year. Usability is a vital consideration, the survey concludes, and marketing is also very important. The service needs to be sold on benefits � in other words the programming � as opposed to technology.
The GfK NOP Digital Entertainment Survey is part of a regular tracking study covering trends in consumer online behavior. A total of 1,600 respondents across Great Britain were interviewed in December 2005.