Skip to main content

Circuit City Plans Digital Home Install Service

According to TWICE, Circuit City said it will unveil later this year a strategy for offering affordably priced home theater installation services that will launch during the second half.

�We will aggressively grow our home theater capabilities,� president/CEO Phil Schoonover said in a conference call, describing the high-margin category as �critical to our long-term strategy� and �a critical competency to build.�

The plan would feature a mix of Circuit City installers and third-party vendors, he said, with employees deployed in primary markets and outsourced providers serving secondary and tertiary markets. The company will also introduce a new brand name for its service offering, which will debut in new and remodeled stores later this year.

The No. 2 CE chain is currently offering custom installation services in-house in 13 markets, and contracts with third-party providers outside those areas, Schoonover noted. He said the company is also honing its home installation skills and labor model at its two laboratory stores in Boston and South Florida, and that the category represents one of the company�s largest investments of R&D dollars.

Popular posts from this blog

Rise of Software-Defined LEO Satellites

From my vantage point, few areas are evolving as rapidly and with such profound implications as the space sector. For decades, satellites were essentially fixed hardware – powerful, expensive, but ultimately immutable once launched. That paradigm is undergoing a transition driven by Software-Defined Satellites (SDS). A recent market study by ABI Research underscores this transition, painting a picture of technological advancement and a fundamental reshaping of global connectivity, security, and national interests. LEO SDS Market Development The core concept behind SDS is deceptively simple yet revolutionary: decouple the satellite's capabilities from its physical hardware. Instead of launching a satellite designed for a single, fixed purpose (like broadcasting specific frequencies to a specific region), SDS allows operators to modify, upgrade, and reconfigure a satellite's functions after it's in orbit, primarily through software updates. The ABI Research report highlights ...