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Creative Marketers Seeding Viral Video Sites

USA Today reports that yet another reason for traditional TV outlets to worry about their relevance: YouTube.com, the hot new outlet for people to post and share homemade videos, has caught the attention of big-name marketers.

Nike, Warner Brothers, MTV2 and Dimension Films are among the firms seeding the site with 'commercial' clips. Now, along with consumer-made videos of newborn babies, weddings and teens pulling pranks, is a short of soccer star Ronaldinho in his new Nike sneakers.

Part of YouTube's lure is its ease of use. Consumers � and advertisers � can upload clips quickly. As broadband penetration grows, and consumer appetite for on-demand entertainment swells, video-sharing sites such as YouTube are taking off. In December, when it formally launched, users watched 3 million videos daily. Now, it's about 40 million.

Creative marketers embrace this model for two very simple reasons -- consumers gladly view the content, and like-minded viral interest drives additional qualified viewers to these product advertisements. The low-cost production includes shooting a digital video, then all that 'global distribution' requires is merely uploading the video to the site(s) for free 'unlimited' playback by eager consumers.

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