Skip to main content

Discovery Channel User-Generated Content

Discovery Communications has launched its first broadband TV channels: Discovery Channel Beyond and Travel Channel Beyond. The company, which provided a sneak preview of the new ad-supported channels to advertisers and media buyers at its upfront sales presentation in New York earlier this month, says that in the coming months it also plans to launch broadband channels in association with its TLC, Animal Planet and Discovery Health channels.

The new broadband channels, which are powered by broadband video distribution company, Brightcove, feature original and exclusive short-form programs and user-generated documentaries. Content available on the channels at launch includes: video extensions of popular shows such as Discovery Channel's "Dirty Jobs" and "Deadliest Catch," and Travel Channel's "Anthony Bourdain: No Reservations" and "5 Takes"; behind-the-scenes and making-of footage, bloopers, outtakes and talent vlogs; and a user-generated content showcase, dubbed "MyDocs," which allows viewers to upload short documentary films, and also to submit and vote on casting applications for "5 Takes."

In the coming months, Discovery says it will add various new features, including a user-generated content competition, in which viewers will submit a pilot show, and the winner will get to produce a TV series for the two new broadband TV channels; and a daily Webcast, entitled Discovery News, which will feature stories on science, the environment, extreme weather and more.

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...