Domain for Mobile Phones to Launch in May

Mobile Top Level Domain (mTLD), a joint venture backed by phone makers, wireless networks and Microsoft, announced the availability of the first Internet address create for mobile phones.

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said mTLD CEO Neil Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

Dublin-based mTLD gained approval from ICANN for the ".mobi" domain in the second half of 2005; the company's investors include Ericsson, Nokia, Samsung, T-Mobile, Vodafone and the GSM Association. The company said that it has already issued temporary domain names to Nokia, TIM, Vodafone and The Weather Channel.

The dot-mobi Internet addresses are set for official launch on May 22. A "sunrise period" for wireless industry trade group members will be offered between May 22-29, giving the industry a week's advance to register their own trademarks.

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