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FIFA World Cup Broadcast via Broadband

Multichannel News reports that the worldwide leader in sports believes its coverage of the world�s largest sporting event (yes, it's football) will provide a carriage assist for its broadband service.

All 52 matches ESPN and ESPN2 will televise from the 2006 FIFA World Cup in Germany, scheduled from June 9-July 9, will appear on its broadband ESPN360 Internet portal at broadband.espn.go.com

Broadband subscribers will view the same feed video subscribers will see, including sponsor messages and logos affixed to score and game clocks, with commercials only running during pre-game, post-game and half-time segments.

ESPN360 broadband users will be able to directly link with ESPN.com (espn.go.com) and its SoccerNet section (soccernet.espn.go.com), where additional interactive information and statistics will be available. ESPN360 will also likely carry 'longer versions' of pre-game and post-game press conferences than what would be available on television.

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