Skip to main content

Internet-Capable Game Console Forecast

The video game software business, while currently stuck in a trough, figures to roar back to new heights in the next three years. The next generation consoles now coming to market have Internet access that will allow massively multiplayer online games, where gamers play against each other in a virtual world.

Up to now, interactive MMOGs have been the province of the personal computer format � Sony's EverQuest and Blizzard Entertainment's World of Warcraft for example. "More than 50 percent of all Xbox 360 game consoles worldwide are now connected to Xbox Live, vs. a 10 percent uptake of Internet services for the first Xbox," notes Kagan Research analyst Irina Mulvey.

The next generation consoles with online capabilities are Microsoft's Xbox 360 that launched last November, and Sony's PlayStation 3 and the Nintendo Revolution, scheduled for introduction late this year.

Video game software for the dedicated consoles/handhelds � which generates about $6 billion at the U.S. consumer spend level � fell 3 percent last year (hardware and software combined were $9.2 billion). The slump is due to consumers and software companies focused on next generation hardware, and due to the delayed release of some high profile titles. Kagan Research forecasts console game software revenue will soar 35 percent in the next three years, riding the wave of new generation consoles.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the