Skip to main content

Living in the UK: Get Your Broadband for Free

Dow Jones reports that mobile phone retailer Carphone Warehouse Group looks set to spark a price war in the competitive U.K. market with its free broadband Internet offer.

Carphone is hoping the lure of 'something for nothing' will be compelling enough to add millions of customers to its stable with its announcement of free broadband Internet access for customers taking its voice services.

The company said Tuesday customers who subscribe to its fixed-line voice services at a price of GBP20.99 a month will qualify for free broadband Internet. Carphone aims to rapidly build market share in a market where it has only just established a presence.

Carphone's offer represents a reversal of the voice over Internet protocol, or VoIP, model whereby consumers pay for a broadband subscription and then use VoIP for free voice calls. It also harks back to the days of Freeserve, which built a customer base of millions by initially offering U.K. users free dial-up Internet access.

Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A