Skip to main content

Over-the-Top IP Video will Experience Boom

The Internet Protocol (IP) video revolution is stalled by poor user interfaces, uncertainty on pricing models and tight digital rights management restrictions on Hollywood films, according to Kagan Research.

But expect this "over-the-top" video to take a big leap forward at year's end. That's when equipment � retail priced at $60-$160 � is scheduled to arrive that ports signals to living-room TV sets and liberates broadband TV from the confines of personal computers, which is another stumbling block.

"I do believe over the course of the next 12-24 months, we will experience a 'hockey stick' growth curve," Curt Marvis, CEO of movie downloader CinemaNow, said. "Over the top" refers to video delivered by broadband data transmission devices such as cable modems (ie, therefore by-passing MSO or Telco set-top boxes).

Marvis said Hollywood's major studios today are reluctant to allow users to burn downloads on DVDs or transfer movie downloads to other devices. But he expects them to bend as consumers insist on portability as part of the bigger trend toward TV personalization. When download-to-own prices go under the price of a packaged DVD, Marvis expects a boom.

Popular posts from this blog

Manufacturers Benefit from GenAI Apps

Digital transformation goals continue to influence large enterprise IT spending. Generative Artificial Intelligence (GenAI) has now emerged as a transformative technology. Its ability to create entirely new business models or designs holds immense promise across industries. Still, a recent market study by ABI Research, presented at the 'Hannover Messe 2024' event, paints a somewhat cautious picture of GenAI adoption in the global manufacturing sector. ABI Research highlighted a strong presence of GenAI at the event, with industrial software vendors showcasing its application in the form of AI assistants and co-pilots. They forecast revenue from GenAI use cases in manufacturing will reach $10.5 billion by 2034. Manufacturing GenAI Market Development "The dominant use cases leverage core strengths of Large Language Models (LLMs) for Programmable Logic Controller (PLC) programming, code generation, step-by-step work instructions, and data enrichment and consolidation,"