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Questioning Exclusive Content Price Premium

TelecomTV reports that in recent months there has been much discussion within the mobile industry about content; it�s importance, where it comes from, how to bundle it and how to charge for it.

Various models have been proposed and tested and if evidence from the UK is anything to go by, it looks as though one notion � that of exclusivity of content � is now destined to go the way of the dodo.

Back in 2003, two mobile operators, Vodafone and 3 UK, (along with satellite broadcaster BSkyB) paid �300 million for exclusive rights to provide content from Premier League football matches. That agreement will expire at the end of summer 2007 and there are now signs that next time around the mobile operators will be in no rush to pay big money to secure a repeat fixture.

The fact is that since 2003 things have changed. For example, there are many more mobile devices on the market capable of displaying the plethora of mobile data services that are now routinely available, and for the diehard soccer fans there are even dedicated club-specific channels and services such as Manchester United TV and so on.

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