Skip to main content

Teens' Growing Appetite for CE Products

Households with teens own a total of 35 non-discrete consumer electronics (CE) products, compared to 24 in non-teen households, according to a research study released by the Consumer Electronics Association.

The 8th Annual Household and Teen CE Ownership Study makes clear the considerable influence and persuasion teens have on CE ownership in their homes. "It's no surprise that teens today are tech-savvy and knowledgeable about consumer electronics," said CEA Director of Industry Analysis Sean Wargo. "It's interesting to note, however, the extent to which teens are beginning to use that information to influence household (e.g. Adult parents) purchases."

A review of the top 10 CE products owned by teens shows a heavy emphasis on entertainment. According to research results, the top three planned CE purchases over the next year by teens are an MP3 player (21 percent), wireless handset (14 percent) and a video game console (11 percent). In these product areas, as well as portable game consoles and notebook PCs, there is a strong connection between teens' purchase intent and that of the household in which they live. The average amount teens allocated to CE purchases over the last year was $667, with teen household spending at nearly $1,500, versus $1,000 for non-teen households.

Study results also help illustrate the level of engagement that teens have with CE products. Of the nearly 50 CE products included in this year's survey, 88 percent were utilized by at least two-thirds of teen respondents over the past 12 months. Those most utilized included home DVD players, computer speakers and cordless phones. Even the least-used CE products among teens, such as VoIP (voice over Internet protocol) phones, portable GPS devices and rear projection TV, still showed a strong level of engagement.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...