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U.S. Consumers Want Control of TV Content

LA Times reports that an overwhelming majority of voters believe that viewers and not the government should make decisions about what is "appropriate to watch" on television, according to a poll conducted for the group TV Watch.

A telephone survey of 501 registered voters found that 82 percent said they would prefer to see individuals exercise personal choice over what they see on TV, with 12 percent favoring government regulation, TV Watch said.

The organization was formed last year with the stated goals of helping educate parents about the tools available to make family viewing choices and countering government control of TV programming.

According to TV Watch's Web site, members include the American Conservative Union, the Media Freedom Project, the U.S. Chamber of Commerce and media giants NBC Universal and CBS Corp.

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