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VoIP Market Awareness within UK and U.S.

Harris Interactive survey reveals specialist service providers having more success than the �big players� in generating awareness about VoIP offerings -- Over the course of nine months, the percentage of British adults who say they have heard of Voice over Internet Protocol (VoIP) or already make telephone calls via an Internet connection increased from just a little over one-third (37 percent) to nearly half (46 percent). A similar shift in awareness and use in the United States has been displayed (36 percent vs. 51 percent).

These are some of the findings from a Harris Interactive survey measuring VoIP awareness and usage conducted online from October 12 to 16, 2005 among 1,089 U.S. adults aged 18 and over and 1,117 British adults aged 18 and over.

Although the change in VoIP awareness is undeniable, there are still a substantial proportion of adults who are unaware of the technology (41 percent of British adults and 36 percent of U.S. adults). Additionally, women are far less likely than men to have heard about VoIP in both Great Britain (28 percent of women vs. 57 percent of men) and the United States (34 percent of women vs. 62 percent of men).

Derek Eccleston, Research Director at Harris Interactive, comments, �These data suggest that whilst broader marketing efforts may be having success in building awareness of VoIP generally in the marketplace, more targeted communications strategies may be needed to fill the gaps in awareness among various demographic segments.�

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