Skip to main content

VoIP Market Awareness within UK and U.S.

Harris Interactive survey reveals specialist service providers having more success than the �big players� in generating awareness about VoIP offerings -- Over the course of nine months, the percentage of British adults who say they have heard of Voice over Internet Protocol (VoIP) or already make telephone calls via an Internet connection increased from just a little over one-third (37 percent) to nearly half (46 percent). A similar shift in awareness and use in the United States has been displayed (36 percent vs. 51 percent).

These are some of the findings from a Harris Interactive survey measuring VoIP awareness and usage conducted online from October 12 to 16, 2005 among 1,089 U.S. adults aged 18 and over and 1,117 British adults aged 18 and over.

Although the change in VoIP awareness is undeniable, there are still a substantial proportion of adults who are unaware of the technology (41 percent of British adults and 36 percent of U.S. adults). Additionally, women are far less likely than men to have heard about VoIP in both Great Britain (28 percent of women vs. 57 percent of men) and the United States (34 percent of women vs. 62 percent of men).

Derek Eccleston, Research Director at Harris Interactive, comments, �These data suggest that whilst broader marketing efforts may be having success in building awareness of VoIP generally in the marketplace, more targeted communications strategies may be needed to fill the gaps in awareness among various demographic segments.�

Popular posts from this blog

Decoding the Generative AI Global Surge

Commercial interest in Generative AI (GenAI) tools has reached a fever pitch, and the latest forecast from Gartner amplifies this emerging trend. Gartner predicts $644 billion in worldwide spending on GenAI in 2025, marking a dramatic 76.4 percent increase from the previous year. This surge underscores the impact GenAI will have across industries. It also requires a closer examination of the underlying dynamics of future potential. Generative AI Market Development This growth is fueled by the GenAI foundational model providers who invest billions into enhancing the size, performance, and reliability of their models.  Hardware also accounts for a significant portion of this spending, with ~80 percent allocated to servers, smartphones, and PCs equipped with artificial intelligence capabilities. This highlights the critical need for computational power to support the demanding workloads of GenAI. However, Gartner also injects a dose of reality into the GenAI hype cycle. There's a dec...