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Asia Pacific Broadband Access Forecast

Total Asia Pacific broadband access service market revenue, $20.7 billion in 2005, will reach $55.1 billion by 2011, reports In-Stat. Tier-1 markets Japan and South Korea contributed more than 60 percent of total revenue in 2005, followed by Tier-2 markets Hong Kong, Taiwan, Australia, and Singapore contributing around 15 percent.

"In less developed markets like China and India, broadband access services are expected to demonstrate impressive growth through 2011, and constitute the bulk of Asia Pacific's broadband subscriber expansion," says Bryan Wang, In-Stat analyst. "Wide availability of low prices in cyber cafes in these markets is allowing people to experience broadband services without a fixed charge, which will stimulate potential new subscriptions."

In-Stat found the following:

- Next-generation broadband services strategy in markets like Japan, South Korea, and Hong Kong is to promote value-added broadband services, driven by the launch of compelling broadband content (i.e. IPTV and VoIP) and innovative broadband pricing plans.
- Various connection technologies will be competing through 2011, with the current dominating technology, DSL, facing price competition from cable modem and satellite.
- In the long run, compelling content, personalization and value-added services will be the key to service provider success.

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