Skip to main content

Asia Pacific Broadband Access Forecast

Total Asia Pacific broadband access service market revenue, $20.7 billion in 2005, will reach $55.1 billion by 2011, reports In-Stat. Tier-1 markets Japan and South Korea contributed more than 60 percent of total revenue in 2005, followed by Tier-2 markets Hong Kong, Taiwan, Australia, and Singapore contributing around 15 percent.

"In less developed markets like China and India, broadband access services are expected to demonstrate impressive growth through 2011, and constitute the bulk of Asia Pacific's broadband subscriber expansion," says Bryan Wang, In-Stat analyst. "Wide availability of low prices in cyber cafes in these markets is allowing people to experience broadband services without a fixed charge, which will stimulate potential new subscriptions."

In-Stat found the following:

- Next-generation broadband services strategy in markets like Japan, South Korea, and Hong Kong is to promote value-added broadband services, driven by the launch of compelling broadband content (i.e. IPTV and VoIP) and innovative broadband pricing plans.
- Various connection technologies will be competing through 2011, with the current dominating technology, DSL, facing price competition from cable modem and satellite.
- In the long run, compelling content, personalization and value-added services will be the key to service provider success.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the