Almost overnight, mobile video and advertising has emerged as the next step in the evolution of personal consumer media choices. For major advertisers and entertainment interests, the race is underway to figure out how to use video iPods, online video space and cell phones to get effective messages where the next generation of consumers will see them.
The New York Minute Film Festival, launched the first major online film competition to showcase 60-second works of amateur and professional filmmakers last year. The second annual competition opens tomorrow, with entries accepted until early October and award winners announced in November 2006.
"We welcomed entries from filmmakers in 16 countries last year and are already fielding calls from around the globe," said Jeff Cahn, one of the festival founders and partners at Convergence, the visual media company that launched the festival last year and is donating the infrastructure to support it.
"The filmmaker's challenge is to tell a compelling story in 60 seconds. In this noisy world, where people are assaulted by a barrage of content, visual artists and advertisers have to find a way to break through. The festival provides a forum where the minute masterpieces of creative communicators can be seen by millions," said Chip Smith partner/editor, Convergence.
The New York Minute Film Festival, launched the first major online film competition to showcase 60-second works of amateur and professional filmmakers last year. The second annual competition opens tomorrow, with entries accepted until early October and award winners announced in November 2006.
"We welcomed entries from filmmakers in 16 countries last year and are already fielding calls from around the globe," said Jeff Cahn, one of the festival founders and partners at Convergence, the visual media company that launched the festival last year and is donating the infrastructure to support it.
"The filmmaker's challenge is to tell a compelling story in 60 seconds. In this noisy world, where people are assaulted by a barrage of content, visual artists and advertisers have to find a way to break through. The festival provides a forum where the minute masterpieces of creative communicators can be seen by millions," said Chip Smith partner/editor, Convergence.