Skip to main content

Cisco Linksys Will Grow in Home Networking

Digital Connect reports that Cisco Systems' Linksys division is committed to chasing down the home and SOHO market with the help of digital integrators, says Michael Pocock, the new senior vice president and general manager of the division.

"I�ve been a big fan and very passionate about the notion that the home market had to be integrated, that there is an opportunity to take advantage of all the various converging products: voice over IP with multimedia, with networking needing to go into the mass market," Pocock says. "I think Linksys is in a perfect position to take advantage of that. When you look at what vendors would be positioned to pull all of those various pieces together and be able to penetrate not only the home market but also SMB, in my opinion, there wasn�t anybody better suited in the industry than Linksys."

While Linksys has traditionally focused its sales of home products through retail stores, Pocock says the sophistication of new connected home solutions requires the help of skilled digital integrators. Pocock says one of his jobs at Linksys will be facilitating the interaction of integrators and retail chains to target the home.

"Whereas a lot of retailers want to reach the home networking market as well, they�re going to have to, in my opinion, partner with local VARs to be able to deliver the total solution," Pocock says. "I think we�re going to have to facilitate an alliance or facilitate retailers hooking up with local VARs to be able to deliver the total solution. I think retailers are great in terms of providing product selection and some of the services, but to install an integrated solution for the home requires, I think, a little more expertise."

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic