Skip to main content

Consumers Adopting Wi-Fi Home Networking

The wireless home is becoming a reality for millions of consumers according to a new survey of 2000 internet users from Strategy Analytics. Twenty percent of broadband subscribers across the US and Europe now use WiFi to share their Internet connection between PCs and other devices.

According to the report, 7 percent of all households now have a wireless network. The U.S. is the leading market with 8.4 percent penetration, followed by the Nordic region with 7.9 percent. WiFi usage in the UK (6.1 percent) and Germany (5.1 percent) is below the average. The survey also found that consumers in the highest income groups were three times more likely to use WiFi than those in the least affluent.

"WiFi has become the preferred networking technology for affluent early adopters," notes David Mercer, Principal Analyst at Strategy Analytics. "Rising ownership of laptop PCs and other portable Internet devices will make WiFi the dominant home networking choice for most broadband subscribers."

Strategy Analytics' broadband user survey is based on online interviews with 2000 home Internet users in eight countries (US, France, Germany, UK, Denmark, Finland, Norway, Sweden). The survey included demographic and psychographic questions, as well as those related to ownership of digital consumer electronics devices, usage of broadband services and interest in emerging applications such as online media.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...