Trendwatching.com reports that while a select number of companies is cautiously experimenting with CUSTOMER-MADE projects, the opportunities represented by the co-creation trend are becoming more massive every day.
CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. Not because everything has to or will be co-created in the future, but because tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers around the world is a complete departure from the inward looking, producer- versus-consumer innovation model so common to corporations around the world.
Definition: �The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.�
What it Isn't: "It�s NOT plain feedback without an answer, it's not Do-It-Yourself, it's not customization, it's not even personalization, as all of these actions take place after companies have decided what the basics are, which products and services and experiences they're willing to hand over to consumers."
CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. Not because everything has to or will be co-created in the future, but because tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers around the world is a complete departure from the inward looking, producer- versus-consumer innovation model so common to corporations around the world.
Definition: �The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.�
What it Isn't: "It�s NOT plain feedback without an answer, it's not Do-It-Yourself, it's not customization, it's not even personalization, as all of these actions take place after companies have decided what the basics are, which products and services and experiences they're willing to hand over to consumers."