Skip to main content

Deutsche Telekom Says Hello to the Future

Deutsche Telekom is launching a 'Hello Future' marketing campaign with the goal of jump starting its corporate image in advance of new service rollouts.

"The aim of the new campaign is to enable Deutsche Telekom to assert its role of pioneer on the market. The company is to be equated with innovative strength, reliability, credibility and continuity. Customers should trust the company, feel secure and genuinely like it," said Antje Hundhausen, Head of Marketing Communication at Deutsche Telekom.

Earlier this month, Deutsche Telekom confirmed that it is on-track to launch its IPTV service by mid-year. VDSL upgrades have been completed at 12,000 aggregation points in ten cities. The company said it has signed agreements with a number of TV content providers. It also has suppliers on board for set-top boxes and software.

Deutsche Telekom also confirmed that it is on-track to launch its "T-One" fixed-mobile convergence service by mid-year. A trial with some 1,000 users will launch later this month.

Popular posts from this blog

Navigating AI Implementation Challenges in 2025

As we approach 2025, the global Artificial Intelligence (AI) market is poised for significant growth. Traditional AI spending is rising, while Generative AI (GenAI) struggles to meet lofty expectations. This apparent dichotomy presents challenges and opportunities for vendors and business leaders navigating the complex world of AI implementation. Let's explore the overall situation. Traditional AI: A Pragmatic Approach In the coming year, we expect to see a surge in traditional AI spending as enterprises seek pragmatic, ROI-driven solutions. This trend is driven by a growing recognition of the limitations and risks associated with GenAI projects, which have shown alarmingly high failure rates of 80 to 90 percent in proof-of-concept stages. The trend towards traditional AI is further supported by data from Amazon Web Services (AWS), which revealed that over 85 percent of AI projects in 2024 were not based on GenAI.  This insightful statistic underscores the continued relevance and ...