Skip to main content

Deutsche Telekom Says Hello to the Future

Deutsche Telekom is launching a 'Hello Future' marketing campaign with the goal of jump starting its corporate image in advance of new service rollouts.

"The aim of the new campaign is to enable Deutsche Telekom to assert its role of pioneer on the market. The company is to be equated with innovative strength, reliability, credibility and continuity. Customers should trust the company, feel secure and genuinely like it," said Antje Hundhausen, Head of Marketing Communication at Deutsche Telekom.

Earlier this month, Deutsche Telekom confirmed that it is on-track to launch its IPTV service by mid-year. VDSL upgrades have been completed at 12,000 aggregation points in ten cities. The company said it has signed agreements with a number of TV content providers. It also has suppliers on board for set-top boxes and software.

Deutsche Telekom also confirmed that it is on-track to launch its "T-One" fixed-mobile convergence service by mid-year. A trial with some 1,000 users will launch later this month.

Popular posts from this blog

Think Global, Pay Local: The eCommerce Paradox

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...