Skip to main content

Differences in IPTV Market Environments

According to the Multimedia Research Group, there are two general market environments for IPTV services. The first is the North American environment where about 90 percent of all homes are already served by cable or satellite.

This also is the case in parts of Europe that include the Benelux countries, Scandinavia, and Austria. A few countries in Asia such as Korea also fall into this class. The service providers in this type of market are using IPTV services to defend themselves against strong cable competition.

They are trying to increase their broadband market share and reduce or eliminate their rate of loss of residential subscribers. Triple and quadruple play bundling strategies that include voice, data, TV, and possibly mobile will be important packaging and pricing strategies for this market.

The second market environment is one where the free, over-the-air, broadcast channels predominate and cable and satellite have a low level of penetration, say 30 percent or less. This is typical of most of the large European countries such as France, Italy, and Spain. In Asia, both Hong Kong and Japan fall into this category.

The UK falls between these classes and will be treated as part of the second, because the majority of homes are without cable or satellite. This market provides opportunities for the service providers to develop the video market. While the level of competition in these markets is low, user resistance to spending for TV services is high. The problem for the service providers is to overcome this resistance.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s