Skip to main content

Gaming Market Study Uncovers New Insight

Roughly one-third of adult gamers spend 10 hours or more per week playing console or PC games compared to just 11 percent of teens, according to results from a new study released by the Consumer Electronics Association. The surprising results are part of CEA's 2006 Gaming Technology Study, which surveyed adults via online survey and teens (ages 12-17) via telephone interview.

"The fact that adults are racking up more gaming hours than teens is startling, but there are several associated findings that shed light on this," said CEA's Senior Manager, Industry Analysis Steve Koenig. "Interestingly, a greater percentage of 12-14 year olds spend time gaming than older teens ages 15-17. Older teens simply may not have the free time for extra hours of gaming or they could be gaming on wireless handsets since 81 percent of teens own or use a wireless phone."

Through the new study, CEA also investigated gaming platform ownership and behaviors and found the data revealed the PC dominates the adult game market while teens spend more time using game consoles. For households owning a PC and a console, 58 percent consider the console to be their primary gaming platform despite its lower engagement. Additionally, the study showed portable gaming to be decidedly more popular with teens than adults. Only 25 percent of adult gamers who own a portable game device have used it in the past six months compared to 77 percent of teens.

Additional adult vs. teen behavioral differences emerge in the study when online game play is evaluated. The majority (64 percent) of adult gamers either mostly or always play console games by themselves and just over half (55 percent) play online. Conversely, teens are five times as likely to engage in multiplayer gaming with their consoles, especially teenage girls - an unexpected result. Teens also are much more likely to game online, but here males outnumber females - some 78 percent of teen male's game online in a given month compared to 58 percent of teen females.

Popular posts from this blog

Manufacturers Benefit from GenAI Apps

Digital transformation goals continue to influence large enterprise IT spending. Generative Artificial Intelligence (GenAI) has now emerged as a transformative technology. Its ability to create entirely new business models or designs holds immense promise across industries. Still, a recent market study by ABI Research, presented at the 'Hannover Messe 2024' event, paints a somewhat cautious picture of GenAI adoption in the global manufacturing sector. ABI Research highlighted a strong presence of GenAI at the event, with industrial software vendors showcasing its application in the form of AI assistants and co-pilots. They forecast revenue from GenAI use cases in manufacturing will reach $10.5 billion by 2034. Manufacturing GenAI Market Development "The dominant use cases leverage core strengths of Large Language Models (LLMs) for Programmable Logic Controller (PLC) programming, code generation, step-by-step work instructions, and data enrichment and consolidation,"