Skip to main content

Internet Ad Spending Booms by 54 Percent

Advertising for the Internet segment sizzled and national cable networks chalked up healthy increases in Q1 2006 vs. Q1 2005, according to a Kagan Research survey that also found growth in local cable underwhelming.

Internet advertising posted a hefty 54 percent increase in ad revenue in the January-March period, according to the Quarterly Barometer survey in Kagan newsletter Broadband Advertising. That's off slightly from 56 percent growth in Q4 '05, as the accompanying table indicates.

"With over 50 percent year-on-year growth in both quarters, I don't think one could say there's any deceleration yet," says Erik Brannon, associate analyst at Kagan Research. "The real question mark is how long it can keep going at this red-hot pace before it settles into a more traditional growth pattern like the one national cable networks are in now."

Internet leader Google chalked up a 79 percent gain in Q1 ads, though the biggest percentage gain came from Barry Diller led-IAC Interactive registering a 1,208 percetn hike from just $9 million in Q1 '05 to $117.6 in Q1 '06. IAC advertising bulked up from the acquisition of search engine Ask.com (formerly Ask Jeeves) in 2Q '05, which was revamped and heavily promoted.

The national cable network category chalked up an 11 percent gain in Q1 '06, which Brannon feels is a solid and stable showing. Among the leaders, News Corp. registered the biggest increase as ad revenue at its eight channels � which include Fox News Channel and FX � jumped 32.5 percent.

Local cable advertising mustered just a 3 percent increase in Q1 '05, which is anemic though better than its 2 percent decline in Q4 '05. Brannon feels this sector will boom eventually, but there are few indications it will happen soon. The lackluster local cable ad category is still sizeable at $646 million in Q1 '06, based on a survey of seven of the top eight cablers.

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year