MEM 2006 - the Mobile Entertainment Market

The World's Leading Mobile Entertainment event, MEM was heralded as the best yet as it closed last week in Islington�s Business Design Centre, London. The official event of the Mobile Entertainment Forum (MEF) attracted over 1500 mobile and media executives from 46 different countries.

Key themes of the event this year were Mobile music, TV and games � the three pillars expected to drive the mobile entertainment market boom. According to forecasts from Informa Telecoms & Media released at MEM, Mobile games, music and TV & video will be worth a total of $25.9 billion by 2011. �Our forecasts reveal sustained growth of mobile music and games and that the mobile entertainment market is in good health and expanding,� says Nick Lane, Principal Analyst at Informa Telecoms & Media. �Mobile music is driving the uptake of content revenues in 2006, and will continue to do so for several years.�

The Mobile Entertainment Forum (MEF) also hosted its third annual Mobile Entertainment Awards, the Meffys at a ceremony presented by Pete Tong coinciding with MEM 2006. The winning entries reflected a truly international line-up in keeping with the global attendance at MEM.

As the industry�s official benchmark for measuring success and rewarding innovation, the Meffys mark out the most influential members in the industry for the next year. Winners of the coveted awards this year include, Digital Chocolate, Warner Music, Bango, France Telecom, 3 UK and Yospace, Chooz Active Content and Nokia.

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