Skip to main content

Telecom Italia Launches New IPTV Channel

DMeurope reports that Telecom Italia has launched 'Parole e Persone', the first channel created specifically for the broadband service provider's Alice Home TV IPTV service.

Through the channel, five original programs have been added to Alice Home TV and the Rosso Alice portal. The new channel will include talk shows and cultural and social themes of the day with direct audience participation of the audience via e-mail. The programing of 'Parole e Persone', which is free, will initially consist of five original formats which will be streamed each weeknight from 7.30 pm to 2.00 am and then repeated, in continuous rotation, from 2.00 am to 7.30 pm the following day.

Fanny Cadeo, Debora Caprioglio, Marta Cosaro, Marina La Rosa and Raffaello Tonon will be the stars of the channel, hosting the daily programs. The channel will also be available on Rosso Alice (, Telecom Italia's ADSL portal, where the 'content on demand' section is also available.

Popular posts from this blog

Why GenAI Will Disrupt Search Marketing

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional