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TV Viewing is Fourth Most Popular Activity

Advertising Age reports that for the week of the broadcast network upfront presentations, Bolt Media hopes this statistic delivers a bullet to TV: Only one in four 12- to 34-year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox.

The finding comes via an online poll conducted by Bolt Media, a 10-year-old Web site that six weeks ago relaunched itself as a place for users to upload videos and photos. About 400 members responded to the questions, including one that asked how respondents spent their free time.

The most popular activity? That would be surfing the Internet, which 84 percent said they did during their idle periods. Hanging out with friends came in second at 76 percent, watching movies third at 71 percent and TV viewing fourth at 69 percent. The five most-watched TV networks were Fox, Comedy Central, ABC, MTV and Cartoon Network.

"There's a massive movement going on in people under 30 and how they spend their media time," said Bolt President Lou Kerner, who once upon a time was a cable analyst on Wall Street before leaving to run TV.com and then Bolt. "Our audience spends lots of time on net, creating their own media."

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