Skip to main content

Yahoo Helps Tech-Challenged Consumers

Yahoo! Inc. launched 'Yahoo! Tech,' a new Web site that gives consumers plain-English advice and information about choosing and using the technology that has become a part of their daily lives.

Yahoo! Tech was developed with the simple philosophy of making technology easy for all Yahoo! users, especially those without a deep understanding of technology and gadgets. The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalization features from across the Yahoo! network.

Four experienced technology advisors, each focused on a specific audience such as "moms," "boomers" or "working guys," offer daily guidance for consumers looking to choose or use consumer electronics from one of 19 categories, including computers, cell phones, digital cameras and MP3 players.

Yahoo! Tech offers users product and technology content from several leading consumer technology outlets, much of which is available exclusively on Yahoo! Tech. Consumer Reports provides product rankings from their most popular electronics and computer categories, previously only available online at ConsumerReports.org. Wiley Publishing, Inc, which publishes the For Dummies brand, will provide specifically written articles taken from various For Dummies technology titles and shared exclusively with Yahoo! Tech users. McGraw-Hill Professional will offer content from its best-selling "Quicksteps," "How to Do Everything," and "Headaches" series. Yahoo! Tech also features product reviews and information from the leading names in technology publishing, including PC World, CNET and PC Magazine.

In addition to the licensed content, Yahoo! Tech has developed original content that brings a unique voice and perspective to the site. The Yahoo! Tech editorial team will develop product packages and roundups on topics from "Best-Value PCs" to "Must-Have Gadgets for a Road Trip," while four Yahoo! Tech Advisors have been selected to address the tech needs of specific audiences through daily commentary about technology in their lives.

Yahoo! Tech will also feature original video programming, with a new initiative called "Hook Me Up." The program showcases Yahoo! Tech users receiving technology makeovers with a twist. Each three to four minute episode will feature a Yahoo! user receiving a mini tech makeover that enhances their life. One of the most important ways that people can learn about which products are right for them is from other people like them. Yahoo! Tech incorporates the voice of the people with integrated product ratings and reviews and questions and answers from Yahoo! Answers.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How Generative AI Will Reshape the Economy

The Global Networked Economy -- a term synonymous with the interconnectedness of businesses, individuals, and governments worldwide -- has undergone a remarkable transformation in 2023. Fueled by the rapid growth of digital technologies and the global internet, this phenomenon has given rise to a worldwide marketplace that has already revolutionized the way we live, work, and play. The impact of Generative Artificial Intelligence (GenAI) in 2024 will be equally disruptive to many traditional business leaders. GenAI will also create huge opportunities for the fearless pioneers. Global Networked Economy Market Development The Global Networked Economy's evolution traces back to the advent of the Public Internet. The introduction of eCommerce, social media, and cloud computing has been instrumental in reshaping how businesses operate and engage with their customers. This interconnected ecosystem empowers savvy leaders to access new markets, trim operational costs, enhance commercial e