Skip to main content

Cable TV Lacks Variety, Content & Features

Business Week reports that in all, some 40 percent of U.S. cable-TV subscribers are unhappy with their current service, saying it lacks variety of content and features, according to research conducted by software giant Microsoft.

Many are flocking to content delivered directly over the Internet, often shunning programming delivered via traditional cable or satellite systems. The number of people viewing video online rose 18 percent in March from October, according to comScore, which tracks Web trends. The average consumer viewed slightly less than 100 minutes of online video content a month, compared with an average of 85 minutes in October.

That could translate to a windfall for Internet companies and service providers eager to serve up video for a fee, or sell advertisements posted alongside that programming. To name a few: YouTube.com, MSN Video, MySpace, AOL's In2TV, and Google Video.

"It's bad news for traditional television," says Colin Dixon, an analyst with The Diffusion Group, a consultancy in the digital-home markets and new media. "We are educating a whole new generation of viewers that TV is irrelevant."

Popular posts from this blog

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic