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China Broadband Providers Promote IPTV

Large scale promotions for IPTV will start in Shanghai in September and Shanghai Media Group's (SMG) IPTV subsidiary Bai Shi Tong CEO Li Huaiyu predicted on May 25 that the city will have 50,000 to 80,000 IPTV customers by the end of the year, 21st Century Business Herald reports.

SMG vice-president Zhang Dazhong said that Shanghai is adding five to six hundred IPTV customers per day and that the city's Minhang and Pudong districts already have nearly 20,000 IPTV customers. Shanghai is yet another market where 'a la carte' programming options has proven to be effective at attracting pay-TV consumers.

China Telecom subsidiary Shanghai Telecom is constructing Shanghai's IPTV network, according to the report. SMG Bai Shi Tong has already registered about 60,000 IPTV customers in Harbin. SMG's IPTV business has 58 channels in Harbin and 50 in Shanghai, including some satellite channels and SMG's digital pay TV channels. Guangdong Telecom and SMG have conducted trial broadcasts of IPTV to Guangzhou, Shenzhen, Dongwan and Zhuhai since May 17.

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