Skip to main content

Different Approaches to Multi-Play Offerings

Kagan Research as the question, in moving to an era of the "quadruple play," what is the outlook for media's one-trick ponies � even if those tricks are pretty good? For example, established wireless carriers and both U.S. satellite TV companies are giants. But the wireless carriers offer only mobile voice/data. The direct broadcast satellite companies originate only TV service.

Kagan Research senior consultant Sharon Armbrust notes that the focused, pure-play outfits risk being outflanked unless they act. The reason: Cable TV system operators covered the entire consumer landscape when earlier this year they created ventures with cell phone operator Sprint to offer wireless service. So mobile wireless becomes a fourth pillar, joining cable's existing triple play of TV, fixed-wire high speed data and fixed-wire voice.

Due to this changing mediascape, Armbrust foresees a wave of M&A predicated on expanding breadth of consumer services. "Some will go the 'alliance' route," she adds. "But often the cobbled together relationships are not effective long term."

Instead of alliances or mergers, some media companies will try to diversify by building new services from scratch. The two U.S. DBS distributors are considering $1 billion outlays to construct terrestrial broadband networks to provide a return path. This land-based wireless system would provide Internet access and be a pathway for voice and interactive capabilities that DBS does not now possess.

The quadruple-play cablers may be at the top of the food chain in today's media jungle, but they still face growing competition. Telcos AT&T and Verizon Communications are investing billions of dollars in fiber networks capable of delivering video-on-demand and digital video recorder-style services in direct competition with the cable television giants.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s