Skip to main content

eBay to Test Online Advertising Auctions

According to Reuters, online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.

Michael van Swaaij, eBay's chief strategy officer, told a conference of software developers that eBay plans to allow Web site affiliates to run contextual ads for eBay auctions in exchange for a cut of the resulting eBay sales.

EBay's system differs from pay-per-click advertising systems offered by Google and rivals Yahoo Inc. and Microsoft Corp. by linking only to eBay auctions rather than serving as a generic advertising network.

In coming months, the program, dubbed 'eBay AdContext', will allow Web sites to embed simple snippets of code that can then automatically act to showcase items for sale on eBay's site, eBay officials said.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...