Skip to main content

MySpace as Effective Market Research Tool

AdAge reports that Jeff Newelt is into MySpace. Within the social network, he's known as "JahFurry," has 1,817 friends and is a typical MySpace user. In real life, the 34-year-old New Yorker is a public-relations specialist with clients including Samsung Electronics.

While many think of MySpace simply as an online teen-socializing site, grown-ups are using the social-networking behemoth in ever-increasing numbers for networking, marketing and trend-watching. Today more than 22 million adults aged 35 and older use MySpace, and more than 60 percent of unique visitors are older than 25, according to comScore Networks.

But they're not just there for recipe swapping and travel tips. Like Mr. Newelt, they're also doing business. While traditional corporate fare is out, as MySpace has rules against commercial ventures, there is plenty of room for nontraditional marketing and creative business strategy.

As an example, I personally maintain a MySpace Profile page that I have used effectively to help me understand how emerging Indie entertainment talent is applying the social networking site for online self-promotion.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our