Skip to main content

MySpace to Launch International Websites

Reuters reports that News Corp.'s Fox Interactive Group said it plans to expand its online music and teen social networking site, MySpace.com, to 11 countries and seek programming deals with traditional media companies.

MySpace, one of the fastest-growing Web properties, which News Corp. bought for $580 million last year, plans to offer MySpace in France and Germany and also is looking into China and India over the long term, the company said. News Corp did not identify the other countries. The company launched its first web site outside the United States in Britain in April.

MySpace said it has appointed David Fischer to be its managing director for the United Kingdom and Europe. Before joining MySpace Fischer was the founder and the chief executive of Xlantic Group, an entertainment company that developed new business models in music marketing and production.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at