Skip to main content

Vodafone Will Offer Wired Broadband in UK

Red Herring reports that faced with rapidly maturing mobile markets in Europe, Vodafone, one of the world�s largest cell phone service operators, said it will extend its franchise beyond the mobile market and into the 'higher-margin' broadband market. In the same market where TalkTalk offers free broadband, ...forever, it makes you wonder -- what is Vodafone's current profit margin?

In an odd reversal, the company will look more like a traditional carrier offering triple-play services rather than a cell phone operator but will use mobile, its core technology, to differentiate itself in its new broadband and DSL markets. Vodafone made the announcement in conjunction with the company�s release of its year-end numbers in which it posted a net loss of $41 billion. Last year the company posted a profit of $12 billion.

Vodafone will not enter the broadband market directly as a service provider. Instead, it will resell DSL services as part of a fixed-mobile package called Mobile Plus.

�We have no desire to buy any fixed-line companies, because there is plenty of capacity available,� said Arun Sarin, Vodafone�s chief executive. �We will resell broadband service and package it with our products. We are looking at this from a customer�s point of view.�

Vodafone�s announcement was viewed as a surrender of sorts, going with wired broadband rather than wireless broadband, which was one of the promises of 3G technology.

Popular posts from this blog

How AI Impacts Data Workload Investment

The importance of data in today's business landscape fundamentally reshapes how CIOs invest in their IT infrastructure. A recent International Data Corporation ( IDC ) market study highlights this trend, revealing insights into spending patterns. The study indicates that structured database and data management workloads are the largest spending category within enterprise IT infrastructure. This is unsurprising, considering the foundational role these workloads play in managing digital business data. However, IDC's worldwide market study also sheds light on a noteworthy shift – spending in some categories witnessed a slight decline in 2023 compared to 2022. Data Workload Market Development This dip could be attributed to several factors. Organizations might optimize their existing data management processes, potentially leveraging more efficient storage solutions or cloud-based data management services. Additionally, the rise of alternative data sources, such as unstructured and