Skip to main content

Worldwide CE Edutainment Market Forecast

Add a new portable, multimedia application to the ranks of growth opportunities for the semiconductor industry: Edutainment toys, says In-Stat.

According to In-Stat, the worldwide market for edutainment toys reached $1.7 billion in 2005, and this figure is projected to hit $5.5 billion by 2010. Drivers for the edutainment market include lower technology costs, increased shelf space in mass-market retailers, and growing parental demand for educational value in children's toys.

"The explosion in the edutainment toy segment is taking place as Moore's Law has enabled an impressive amount of processing power to be placed in the hands of vendors of consumer education devices," says Stephanie Ethier, In-Stat analyst. "Semiconductor companies now have an opportunity to leverage existing portable multimedia solutions to power products found in the price-sensitive edutainment toy market."

In-Stat found the following:

- LeapFrog Enterprises and VTech lead the growing number of toy manufacturers that make electronic-based learning toys targeted at young children.
- Parents are spending more money on products with "grow-with-me" features that have software that can be modified to be age-appropriate for the child as he or she grows from month to month.
- In-Stat believes that a typical edutainment product will have an overall BOM of approximately $60 in 2006. The lion's share of the BOM will be made up by LCDs, MCUs, Flash, and various specialty devices.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...