Skip to main content

AT&T Offers Abundance of Branded Pay-TV

Is it possible that well-intentioned branding strategy can become a potential business liability, not an asset? That's the question that comes to mind as AT&T launches yet another brand into the mix of their consumer service offerings.

AT&T Inc. today launched the previously announced 'AT&T Homezone,' a new service that integrates AT&T Yahoo! High Speed Internet, AT&T | DISH Network satellite television and AT&T Home Networking services via a single device.

The new AT&T Homezone service provides Internet-based video with satellite TV programming in a 'seamless' in-home experience, giving consumers a way to extend the best of the Internet beyond the desktop to bring entertainment content to their TV screens and stereos. It features digital video recording, movies on demand, photo- and music-sharing, storage for both, and enables anytime/anywhere remote Web-based access to the system.

With this service, AT&T becomes the first major U.S. telecommunications provider to offer video content and TV entertainment to the "digital living room" through both broadband and traditional satellite networks. AT&T Homezone is only initially available in the company's broadband footprint throughout the state of Ohio � and in San Antonio. AT&T plans to roll out Homezone in additional markets in the AT&T service area where AT&T Yahoo! High Speed Internet access is available in the coming months (to be announced, seperately).

AT&T Homezone is available to new AT&T | DISH Network residential customers who either already have or plan to order AT&T Yahoo! High Speed Internet and the 2Wire home networking gateway. Customers can select from several broadband speeds and satellite TV packages, then purchase Homezone service for an additional $9.99 a month.

The company says AT&T Homezone digital satellite-based pay-TV and DSL-based internet access services 'complements' AT&T U-verse services, which include the seperate IPTV-based video service plus integrated broadband internet access, which recently became more widely available in San Antonio and will be available in additional markets (to be announced, seperately) by year-end. While AT&T U-verse services will be the company's 'primary video offer' in available markets, both offerings underscore the company's strategy to expand its video services portfolio, which includes AT&T | DISH Network service.

However, don't misinterpret the context in AT&T's use of the word 'complement,' because consumers likely would subscribe to AT&T Homezone OR AT&T U-verse, but not both. From a mainstream consumer's perspective, AT&T's pay-TV service alternatives may be difficult to fully comprehend.

Furthermore, AT&T employees who conduct consumer demonstrations of these entertainment services will surely have to choose their words carefully as they explain the limited availability, linear channel programming, on-demand video content, with related service feature and pricing options.

Popular posts from this blog

The Cloud Imperative for Telecom Operators

The telecom sector is undertaking an update of its IT infrastructure. As demand for data continues to soar with the proliferation of 5G and new apps, network operators can't rely on their legacy hardware and network architectures. The process of "Cloudification" offers a path to reduce costs, improve efficiency and scalability, plus meet increasingly ambitious infrastructure sustainability goals. According to the latest market study by Juniper Research, cloudification spending by telecom operators will see tremendous growth in the coming years, rising from $26.6 billion in 2024 to $64.9 billion by 2028 -- that's a 144 percent increase in just four years. Telecom Cloud Apps Market Development "Telecom networks are becoming more complex; requiring increasingly automated network management systems. However, operators must insulate mission-critical traffic when reducing power, to guarantee quality of service for enterprises," said Alex Webb, research analyst at