Skip to main content

AT&T U-verse: a Basic Double-Play Bundle

According to a Current Analysis assessment, while AT&T�s new U-verse video and broadband packages are full of advanced features and premium content, the fact remains that the new IPTV service is right now only available to a small portion of residents in San Antonio, TX.

Cable and satellite TV providers are already delivering a similar level of video service to the masses with more robust and established agreements with popular content providers. Initially, high-definition TV (HDTV) programming is missing from the U-verse service.

Current Analysis believes that it is disappointing that AT&T�s first commercial rollout of its fiber-enabled services is only a 'double play bundle' of broadband and video, excluding its wireline and wireless services.

To maximize the power of its fiber technology, AT&T needs to start to include a VoIP offering and an integrated wireless service that recognizes a home VoIP network from the outside wireless network for voice calls. AT&T has achieved the milestone of launching an IP network in the home with aggressively priced video and broadband packages.

However, the company has a long way to go to compete on the same level of the cable providers� penetration of the video market and to overcome parity with cable video services and use IPTV to offer the next generation of entertainment and communications services in the home.

"Currently, AT&T U-verse is just out of the trial phase in San Antonio, TX with its first commercial launch to a few thousand households. The company still has a long way to go to begin to get a return on its over $4.6 billion investment in rolling out a fiber network throughout its territory" says Bruce McGregor, Analyst, Digital Home.

McGregor concludes, "AT&T promises to deliver the next generation of video features through its IPTV service, but for right now, the company is about on par with what the major cable and satellite TV providers already offer to millions of households. As a video service in its infancy, AT&T U-verse lacks HDTV programming and it is limited in the programming it offers, not having long-standing relationships with content providers. To achieve a higher level of video penetration, the company will need to offer a 'video experience' the cable and satellite TV providers do not already deliver. Ultimately, the consumer will decide if the service is up to snuff. If it is not, U-verse will be an over-hyped flop."

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year