NAMM, the International Music Products Association, opened its 2006 Summer Session trade show today, which runs through Sunday, July 16, at the Convention Center in Austin, Texas -- the live music capital of the world.
Approximately 20,000 music products industry professionals from 60 countries are expected to attend the Summer Session to view the latest musical instruments and products from more than 500 exhibiting companies. In addition to the many exhibits, there are a variety of activities scheduled, including "An Evening with Jimmie Vaughan & Special Guests," presented by Fender and NAMM, which is free to all Summer Session attendees.
NAMM President and CEO Joe Lamond and a panel of industry leaders will present the second annual "State of the Industry Address," covering the current business climate and what's next in the music products industry.
Throughout the show, 'NAMM University' is offering more than 40 free educational sessions. Scheduled topics include generating word-of-mouth marketing, buying and sharing groups for independent dealers, music lesson programs and market-building opportunities targeted to various population segments. The educational sessions will come to a close with four open roundtable discussions on Sunday afternoon.
Approximately 20,000 music products industry professionals from 60 countries are expected to attend the Summer Session to view the latest musical instruments and products from more than 500 exhibiting companies. In addition to the many exhibits, there are a variety of activities scheduled, including "An Evening with Jimmie Vaughan & Special Guests," presented by Fender and NAMM, which is free to all Summer Session attendees.
NAMM President and CEO Joe Lamond and a panel of industry leaders will present the second annual "State of the Industry Address," covering the current business climate and what's next in the music products industry.
Throughout the show, 'NAMM University' is offering more than 40 free educational sessions. Scheduled topics include generating word-of-mouth marketing, buying and sharing groups for independent dealers, music lesson programs and market-building opportunities targeted to various population segments. The educational sessions will come to a close with four open roundtable discussions on Sunday afternoon.