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Broadband Video Niche Sites Gain Traction

Scripps Networks says that its niche broadband video service, HGTV BathDesign, which launched in late April, garnered nearly a million video views in its first month. Measurement of the service's traffic was conducted by Web analytics company, Omniture.

The service, which is one of several niche broadband VOD services that Scripps has launched this year, features around 200 streaming videos providing bathroom remodeling tips, information on new design trends, and more.

It also provides an array of interactive tools, including a design tool that allows users to recreate their existing or desired floorplan and fill it with appliances and features; a video player that provides supplemental information on ideas and products featured in the service's videos as those videos are played back; and applications that allow users to save and share information about their design plans and about products and services they are interested in.

Scripps Networks plans to launch similar, highly targeted broadband TV channels over the next two years.

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