Skip to main content

Broadband Video Niche Sites Gain Traction

Scripps Networks says that its niche broadband video service, HGTV BathDesign, which launched in late April, garnered nearly a million video views in its first month. Measurement of the service's traffic was conducted by Web analytics company, Omniture.

The service, which is one of several niche broadband VOD services that Scripps has launched this year, features around 200 streaming videos providing bathroom remodeling tips, information on new design trends, and more.

It also provides an array of interactive tools, including a design tool that allows users to recreate their existing or desired floorplan and fill it with appliances and features; a video player that provides supplemental information on ideas and products featured in the service's videos as those videos are played back; and applications that allow users to save and share information about their design plans and about products and services they are interested in.

Scripps Networks plans to launch similar, highly targeted broadband TV channels over the next two years.

Popular posts from this blog

The Evolution of Personal Computing in 2025

The personal computing device market continues to demonstrate remarkable resilience despite recent fluctuations. According to the latest worldwide market study by International Data Corporation (IDC), global PC shipments are projected to reach 273 million units in 2025—a modest but significant 3.7 percent increase over the previous year. This growth reflects the market's adaptation to post-pandemic realities and evolving technology needs across the globe. Personal Computing Market Development While COVID-19 initially triggered unprecedented demand for computing devices during the shift to remote work and online education, we now see a more measured growth pattern. IDC has slightly adjusted its projections downward, indicating a market growing steadily rather than explosively. "In light of so many challenges around the world, Japan is a much-needed source of double-digit growth this year. Enterprises there as well as SMBs have been quickly replacing PCs in advance of the Window...